Kris Aquino explaned why surveys show she has remained a top endorser for the past two years (2009-2011): “I’m not a liar.”

Kris Aquino has an explanation why surveys show she has remained a top endorser for the past two years (2009-2011): “I’m not a liar.”

People may fault her for many things. But not for her transparency.

“What you see and hear is what you get,” Kris told the press at the launch of K Everyday Kitchen and Home Showcase with Kris Aquino at Megamall yesterday.

She further said that the commercials she and Boy Abunda have signed don’t require a morality clause but a good conduct clause instead.

Kris said the two are different from each other.

Good conduct clause

“A good conduct clause is when you know how to behave. Malaking factor na hindi ko laman ng bars.”

Boy himself observed that his good friend’s transparency is a big factor in her ability to get product endorsements, which up to now are still growing in number.

Kris even tweeted about an upcoming commercial that made Boy reprimand her. They have a confidentiality clause to observe, he reminded Kris.

“I didn’t specify what commercial it is anyway,” Kris defended herself.

The avalanche of commercials comes with a price though.

Income tax

Kris admits she had to borrow money from her sisters to pay her huge income tax last April 15.

“Na shock ako! Meron akong time deposit pero hindi ko pwede galawin. So umutang ako talaga. Sayang din kasi ang penalty sa BIR (Bureau of Internal Revenue) kapag ma-late ka lang ng two days sa pagbayad.”

Now she knows better. Kris heeded her sisters’ advice to set aside one-third of her earnings in a separate bank account. The amount will be used for paying taxes. This way, her sisters explained, Kris will not feel the full impact of the money she pays in taxes every year.

But she refused to reveal just how much tax she is paying.

“Ayaw ni Noy (President Noynoy Aquino, her brother). Huwag ko na raw dagdagan ang problems niya. Anyway, BIR comes up with a list of top taxpayers.”

She is also mum on a condominium unit she reportedly bought for her son, Baby James.

Kris is teaming up with Dingdong Dantes in the horror flick “Segunda Mano,” an entry to the Metro Manila filmfest. It also stars Helen Gamboa as Kris’ mom, Angelica Panganiban and Bangs Garcia.